January 2026

Welcome to the January edition of the Marketing Ops Monthly which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. The newsletter is now available through GO IQ. Use the GO IQ link to comment, like and share with colleagues. 
 
Let others know what is working! If you have learnings or successes to share with the community, connect with us.

Have a question? Join our February Marketing Operations Monthly Spotlight

We look forward to having everyone join us on Wednesday, February 11 at 9am EST for our Monthly Spotlight!

 

Agenda:

·    Marketing Performance Hub: What's New, What's Next - Kristen Powell

·    Q&As

Register here to receive monthly invite.

New search function added to the toolbox

We’re excited to announce a new enhancement to the Marketing Operations Toolbox based on your feedback from our recent survey.

A search function is now available at the top of the Toolbox page, allowing you to perform keyword searches across key sections, including Requests, FAQs, Training, Open Office Hours, and Newsletters. Results will appear in a dedicated window for easy navigation.

This improvement is designed to make the Toolbox more user-friendly and help you quickly find the information you need.

If you have any questions or suggestions for further enhancements, please contact us.

Everything for web requests in one toolkit

We have released a new IQVIA.com Website Request Toolkit to help you organize, plan and prepare your website requests. This toolkit brings together everything you need to create new pages or update existing ones: brand guidelines, templates, content types, visual inspiration, tips, and more. You’ll also find details on which form to use to submit content to your marketing ops rep.

 

You’ll find the Website Request Toolkit in the Resources section of the Marketing Operations Toolbox. Dive in and unlock smoother, smarter, more confident website execution.

Strengthen your paid campaigns with the right tools and expert support

The Paid Campaign Resources page brings together everything you need to plan and execute high‑impact paid campaigns across LinkedIn, Google Ads, and other platforms. 
 
The Marketing Operations team can also support internal teams with Paid Search and Paid LinkedIn campaigns, helping with setup, execution, and optimization as needed.

 

What’s available: 

·    Campaign Handbooks - 2026‑ready guides for LinkedIn, Google Ads, and more.

·    Intake Templates - Standardized forms to help submit clear, complete campaign requests.

For questions or updates, connect with Sandeep Kamboj. 

You can also explore additional Marketing Operations services in the Marketing Operations Toolbox.

January Monthly Spotlight recap

Clem Watts presented insights from the Consumer Health team’s AI‑powered Google Performance Max campaign, launched in August 2025. The initiative aimed to boost conversions and ROI by using Google’s unified automated advertising ecosystem across Search, Display, YouTube, and additional channels.

Core campaign foundations included:

·    Automated bidding and targeting for smarter optimization

·    Dynamic creative optimization to tailor ads in real time

·    Enhanced audience signals focused on healthcare professionals and decision‑makers in Consumer Health

A major November enhancement:

·    Introduction of Lead Form assets, enabling the capture of higher‑quality leads directly within Google Ads.

The presentation for this session can be found here, and a recording is available here. As always, if you’d like support using any of these tools or approaches, please reach out to Business Partnerships. 

Don’t forget—previous Spotlight and Open Office Hours presentations are available here.

Book a Lean Awareness webinar in <60 seconds

If you do just one thing for your growth this week, let it be this.

Lean webinars are one of the quickest ways to learn from experts and connect with peers—all without leaving your desk.

Book your spot in under a minute:

·    Click the session link → hit Register.

On the confirmation page, select Add to Outlook so it’s saved on your calendar.

Why now?

This might be the easiest win you get today. Imagine ending the week knowing you invested in yourself—and elevated your team at the same time.

Join us on The LEAN Channel and visit LEAN BPI&A for the latest news and helpful resources

Internal tools, resources, and support

Links for Marketing operations tools, resources, and reports:

Benchmark Report	Coverage Report
NNC Report	Contact Us
Marketing Operations Toolbox	Marketing Performance Hub

 

Don't forget to join the Marketing Operations Spotlight on the first Wednesday of the month at 9am EST if you have any questions! The next session is on February 11. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.